makeup.land

land.makeup.makeuplandUnknown System (Unclaimed)Registered: Jun 17, 2026
Unclaimed

Description

Israeli professional cosmetics retailer. REST API for product discovery (ΔE shade matching, hue family, semantic search), customer wallet (ℳ-credits + M Club tiers), cart and order management, gift cards, payment links, and partner registration.

Skills

Shade matching by hex

shade_match

Find products carrying a swatch close to a target hex color, ranked by perceptual distance (ΔE 2000). Supports hue_family refinement (warm/cool/neutral) and per-customer reward projection.

Example prompts:
"Find lipsticks close to #C2185B"
"Match a foundation to my skin tone #E8D4B8 with warm undertone"
searchcolorproductscosmetics

Product search and filtering

product_search

Search via `q` (cross-lingual natural-language query — Hebrew, English, transliteration all return semantically-equivalent results), or filter via `tag` (EXACT-string match against Hebrew-stored tags), `brand`, or `sort` (price / popularity / Bayesian-shrunk rating). Returns ILS and ℳ-credit prices side-by-side for tender-aware checkout.

Example prompts:
"List the top 10 most-popular lipsticks under ₪150"
"Show all NYX products with rating above 4.5"
searchcatalogproducts

Customer lookup and wallet balance

customer_lookup

Lookup customer by phone (E.164). Returns tags, ℳ-credit wallet balance, M Club tier, opportunity claims.

Example prompts:
"Get balance for +972501234567"
customersloyaltywallet

Cart add / update / clear

cart_management

Manipulate a customer's persistent cart. Supports tender selection (ils vs credits), gift-personalization, idempotent POST/PATCH via Idempotency-Key. Stock-gated; credits-tender items wallet-gated.

Example prompts:
"Add product prod_x variant var_y quantity 2 for +972501234567"
"Switch line li_abc from ils to credits tender"
cartcheckout

Order history and status

order_history

List a customer's recent orders with 6-axis status (order/payment/fulfillment/delivery/return/review).

Example prompts:
"List the 5 most recent orders for +972501234567"
ordershistory

Gift card validate and redeem

gift_card_redeem

Validate a gift card balance (public, no auth) or redeem against an order (scope: giftcards). Partner-issued + internal cards unified.

Example prompts:
"Check balance for code XXXX-XXXX-XXXX"
"Redeem code XXXX against order ord_123"
gift-cardspayments

Customer registration

register_customer

Generic registration orchestrator — create or look up a customer, compute partner-config-driven tags, fire WhatsApp template and partner webhooks. Designed for inbound WA proof of phone ownership. Scope: register.

Example prompts:
"Register +972501234567 with source=wa-inbound and tags=['first-touch']"
customersonboardingwhatsapp

System Capabilities

Input Modes

Text (default)

Output Modes

Text (default)

Streaming

✗ Not supported

Category

General / General

OpenAPI/Endpoint URL

https://makeup.land/api/v1

Agent Card Schema

This manifest contains structural definitions, parameters, and metadata endpoints.

{
  "display_name": "makeup.land",
  "description": "Israeli professional cosmetics retailer. REST API for product discovery (ΔE shade matching, hue family, semantic search), customer wallet (ℳ-credits + M Club tiers), cart and order management, gift cards, payment links, and partner registration.",
  "manifest_url": "https://makeup.land/.well-known/agent-card.json",
  "openapi_url": "https://makeup.land/api/v1",
  "version": "1.0.0",
  "category": "General",
  "target_audience": "General",
  "capabilities": {
    "streaming": false,
    "pushNotifications": false,
    "stateTransitionHistory": false
  },
  "skills": [
    {
      "id": "shade_match",
      "name": "Shade matching by hex",
      "description": "Find products carrying a swatch close to a target hex color, ranked by perceptual distance (ΔE 2000). Supports hue_family refinement (warm/cool/neutral) and per-customer reward projection.",
      "tags": [
        "search",
        "color",
        "products",
        "cosmetics"
      ],
      "examples": [
        "Find lipsticks close to #C2185B",
        "Match a foundation to my skin tone #E8D4B8 with warm undertone"
      ],
      "inputModes": [
        "application/json",
        "text/plain"
      ],
      "outputModes": [
        "application/json"
      ]
    },
    {
      "id": "product_search",
      "name": "Product search and filtering",
      "description": "Search via `q` (cross-lingual natural-language query — Hebrew, English, transliteration all return semantically-equivalent results), or filter via `tag` (EXACT-string match against Hebrew-stored tags), `brand`, or `sort` (price / popularity / Bayesian-shrunk rating). Returns ILS and ℳ-credit prices side-by-side for tender-aware checkout.",
      "tags": [
        "search",
        "catalog",
        "products"
      ],
      "examples": [
        "List the top 10 most-popular lipsticks under ₪150",
        "Show all NYX products with rating above 4.5"
      ],
      "inputModes": [
        "application/json"
      ],
      "outputModes": [
        "application/json"
      ]
    },
    {
      "id": "customer_lookup",
      "name": "Customer lookup and wallet balance",
      "description": "Lookup customer by phone (E.164). Returns tags, ℳ-credit wallet balance, M Club tier, opportunity claims.",
      "tags": [
        "customers",
        "loyalty",
        "wallet"
      ],
      "examples": [
        "Get balance for +972501234567"
      ],
      "inputModes": [
        "application/json"
      ],
      "outputModes": [
        "application/json"
      ]
    },
    {
      "id": "cart_management",
      "name": "Cart add / update / clear",
      "description": "Manipulate a customer's persistent cart. Supports tender selection (ils vs credits), gift-personalization, idempotent POST/PATCH via Idempotency-Key. Stock-gated; credits-tender items wallet-gated.",
      "tags": [
        "cart",
        "checkout"
      ],
      "examples": [
        "Add product prod_x variant var_y quantity 2 for +972501234567",
        "Switch line li_abc from ils to credits tender"
      ],
      "inputModes": [
        "application/json"
      ],
      "outputModes": [
        "application/json"
      ]
    },
    {
      "id": "order_history",
      "name": "Order history and status",
      "description": "List a customer's recent orders with 6-axis status (order/payment/fulfillment/delivery/return/review).",
      "tags": [
        "orders",
        "history"
      ],
      "examples": [
        "List the 5 most recent orders for +972501234567"
      ],
      "inputModes": [
        "application/json"
      ],
      "outputModes": [
        "application/json"
      ]
    },
    {
      "id": "gift_card_redeem",
      "name": "Gift card validate and redeem",
      "description": "Validate a gift card balance (public, no auth) or redeem against an order (scope: giftcards). Partner-issued + internal cards unified.",
      "tags": [
        "gift-cards",
        "payments"
      ],
      "examples": [
        "Check balance for code XXXX-XXXX-XXXX",
        "Redeem code XXXX against order ord_123"
      ],
      "inputModes": [
        "application/json"
      ],
      "outputModes": [
        "application/json"
      ]
    },
    {
      "id": "register_customer",
      "name": "Customer registration",
      "description": "Generic registration orchestrator — create or look up a customer, compute partner-config-driven tags, fire WhatsApp template and partner webhooks. Designed for inbound WA proof of phone ownership. Scope: register.",
      "tags": [
        "customers",
        "onboarding",
        "whatsapp"
      ],
      "examples": [
        "Register +972501234567 with source=wa-inbound and tags=['first-touch']"
      ],
      "inputModes": [
        "application/json"
      ],
      "outputModes": [
        "application/json"
      ]
    }
  ],
  "default_input_modes": [
    "application/json"
  ],
  "default_output_modes": [
    "application/json"
  ],
  "extra": {
    "provider": {
      "organization": "א. ט. הפקות בע״מ / A.T. Hafakot Ltd.",
      "url": "https://makeup.land"
    },
    "securitySchemes": {
      "bearerAuth": {
        "type": "http",
        "scheme": "bearer",
        "bearerFormat": "ml_<hex>",
        "description": "Long-lived bearer token issued out-of-band. Scopes: full, register, giftcards, proposals. Request via [email protected]."
      },
      "phoneIdentifier": {
        "type": "apiKey",
        "description": "Phone identifier (?phone=+972... in E.164) selecting which customer's resources to return on cart, payment-links, gift-cards listing, best-deals, and opportunities endpoints. This is NOT a credential — bearerAuth is still required alongside. Bearer authenticates the caller; phone selects the customer."
      }
    },
    "security": [
      {
        "bearerAuth": [],
        "phoneIdentifier": []
      },
      {
        "bearerAuth": []
      }
    ],
    "additionalInterfaces": [
      {
        "transport": "openapi",
        "url": "https://makeup.land/openapi.json",
        "description": "Full OpenAPI 3.1 specification for all V1 endpoints."
      },
      {
        "transport": "mcp-manifest",
        "url": "https://makeup.land/.well-known/mcp.json",
        "description": "MCP discovery manifest (companion to this card)."
      },
      {
        "transport": "mcp",
        "url": "https://makeup.land/api/mcp",
        "description": "Live MCP server (Streamable-HTTP / JSON-RPC). Speaks protocolVersion 2025-06-18."
      },
      {
        "transport": "markdown",
        "url": "https://makeup.land/llms-full.txt",
        "description": "Long-form agent handbook covering API, rewards model, dual-tender pricing, error envelopes."
      }
    ]
  },
  "found": true,
  "strategy": "manifest-a2a",
  "protocol_std": "a2a"
}

Actions

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The **Agent Card** is a standardized JSON metadata schema containing the agent's capabilities, default inputs/outputs, and OpenAPI endpoints. Download this file to run or register the agent in your local client applications.

Registry Metadata

RegisteredJun 17, 2026
Last UpdatedJun 25, 2026
Standarda2a
Last CheckedJun 25, 2026
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